Corresponding to the 3.0 algorithm update
Taken into consideration all algorithm updates which have been executed over the years, it might become a quite challenging task for businesses to determine which actions are necessary for creating a more efficient, as well as, effective performing virtual marketplace. In order to get a better understanding of a firm’s algorithmic status, a ‘Google Spreadsheet’ will help to create an overview for the long term. From a practical point of view, firms need to separate the online marketing disciplines over the column and subsequently store the activities underneath each topic.
In my view, companies are going to benefit from this method as it will lead to an overview representing the executed activities, what is still missing and in case its regard consistent optimization of certain activities what the current status in the process consist of. Another advantage is that the above method can also be used for the fundaments of a competitor analysis.